ShipOrStop

Project Direction Finder for ideas you can validate.

Start with the constraints that actually change the answer: channel, time, audience, and the kind of proof you can collect.

What the profile narrows

1. Constraints

Skills, time, audience, avoid list

2. Fit

Only the choices that would change the suggested direction

3. Phase 0

One selected direction enters demand screening

1

Answer five fit questions. Keep each answer narrow.

Pick the constraints that would change the answer. Broad or conflicting selections make every direction sound equally plausible.

Selection limits are intentional.

When a group reaches its limit, remove a weaker choice before adding another one. If you are not sure, use the not-sure option instead of forcing a fake constraint.

What can you do without heavy outside help?0/3 selected

Choose up to 3. Pick the skills you can use without hiring outside help.

How much time can you spend each week?Choose one

Choose one. This keeps suggested directions within your real weekly capacity.

What project shapes would you consider?0/2 selected

Choose up to 2. Too many shapes make the candidate directions generic.

Who can you reach or understand?0/2 selected

Choose up to 2. Use audiences you understand or can realistically reach.

What should the direction avoid?0/3 selected

Choose up to 3. These are hard constraints, not general dislikes.

2

Pick the validation signals you can collect.

Pick the checks you can run without inventing a research process you will never finish.

Which validation methods are realistic for you?0/3 selected

Choose up to 3. Pick only methods you could use for the first validation pass.

Add optional details only when they narrow the direction

Leave these blank unless the detail would rule directions in or out. The first pass should stay light enough to finish in one sitting.

3

Add one narrow idea fragment if it already keeps coming up.

This is optional. Use it for one recurring problem, product shape, audience, or market you want the direction set to respect.

Profile ready for account-based generation

Use this profile in the signed-in flow when the constraints are real.

This public form shapes the input only. It does not save answers or generate directions until you use the signed-in flow.

Sign in to generate directionsGo straight to Phase 0

Why the form starts with constraints

Direction choice is not only about the idea. The first useful version has to fit your available time, reachable audience, validation channel, and the work you can repeat long enough to learn something.

  • Can this direction be tested with a channel you can use this month?
  • Can the first useful version fit your weekly time, not your ideal schedule?
  • Can the direction produce one Phase 0 question instead of three unrelated ideas?
Reddit SaaS validation discussionRecent founder discussion keeps returning to the same issue: before building, founders need to know who has the pain and where they can reach them.NicheCheckMarket-check products treat channel fit and product form as part of validation, not just keyword demand.IdeaScannerIdeaScanner frames validation around products, offers, markets, and entry angles before committing time or code.